This Privacy Policy describes how and (collectively, the “Site,” “we,” “us,” “our”, “Website”) collects, uses, discloses, and protects the personal information of our customers and website users (“you”) when you visit or make a purchase from our Site.


This policy applies to information we collect, use, or disclose about you on this Site, and in email or other electronic messages between you and this Site, including via social media platforms. By accessing this Site, you indicate that you understand, accept, and consent to the practices described in this Privacy Policy.


What information we collect about you


When you use this Site, we may collect certain information from and about you, including:


Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, e-mail address, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, cookie information, account information, and any other identifier we may use to contact you online or offline (”Personal Information”).


Non-Personal Information, that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Site feature.


Technical information, including your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Site, and usage details.


Non-personal details about your Site interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from the page.


We may collect this information from you directly or automatically when you access and navigate through our Site. Information collected automatically may include usage details, IP addresses, information collected through cookies, and other tracking technologies.


Please note that we do not collect any information relating to payment or billing. Our payment processing is provided by third-party service providers, Stripe Payments Canada, Ltd and PayPal Canada Co. Their collection, use, and disclosure of your Personal Information is governed in accordance with their own privacy policies, and not this Privacy Policy.


User Submissions & Social Media


You may provide information to be published or displayed on public areas of our Site or transmitted to other users of the Site or third parties (collectively, “User Submissions”). Your User Submissions are posted on and transmitted to others at your own risk. Personal Information that you post or share in connection with these User Submissions is visible to other persons and can be read, collected, used and disclosed by other persons. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions.


If you upload images to the Site, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Site can download and extract any location data from images on the Site.


When posting information to other social networking sites (e.g. posting a link to Nurtured First’s Facebook, Instagram or Twitter pages, or “liking” a post on your Facebook or Instagram account), the Personal Information that you post or share in connection with these third-party sites is visible to other persons and can be read, collected, used and disclosed by other persons. Any information provided to such third-party social networking sites and other sites is outside of our control and is not governed by this Privacy Policy.


How we use your information


When you visit our Site, we collect certain information about you, your device, your interaction with the Site, and information necessary to process your purchases, in order to present our Site to you and provide you with the content, courses, products, services and information that you request from us. For example, we use information about you, including any Personal Information, for the following purposes:


A. Account Registration


We collect your name and email address when you register for an account on our Site. We collect this information in order to fulfill your order, provide you with access to our course offerings, save your course progress, process your payment information, provide you with invoices, and communicate with you.


B. Email Newsletters


You can sign up for a free email newsletter from us by voluntarily providing your email. Personal Information which is provided by you is used solely for this purpose, unless otherwise provided by you. You can unsubscribe for our email newsletters at any time.


C. Comments and other User Contributions:


When visitors leave comments on the Site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


D. Customer Support


We may also collect additional information about you if you contact us for customer support.


E. Cookies


As you navigate through and interact with our Site, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. The technologies we use for this automatic data collection may include cookies and/ or web beacons.


A cookie is a small file that is downloaded to your computer or device when you visit our Site. Cookies optimize your browsing experience on our Site by remembering your actions and preferences.


A web beacon are small electronic files, also referred to as clear gifs, pixel tags, and single-pixel gifs, that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics. For example, recording the popularity of certain website content and verifying system and server integrity.


If you leave a comment on our Site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.


If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.


When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.


You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting your user experience may be negatively impacted, or you may be unable to access certain parts of our Site.


We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). To learn more or to opt-out of tailored advertising please visit Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioral tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.




Some content or applications on the Website, including advertisements, are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.


You can opt-out of several third party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada or an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.


For example, we use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.


We do not control these third parties’ tracking technologies or how they are used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


Links and embedded content from other websites


This Site may include links to and embedded content (e.g. videos, images, articles, etc.) from third-party websites. Embedded content from third-party websites behaves in the exact same way as if the visitor has visited the third-party website.


If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. These third-party websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.




The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at


Who we share your data with


We may disclose or transfer Personal Information that we collect or that you provide as described in this Privacy Policy to our subsidiaries and affiliates, contractors, service providers, and other third parties we use to support our business. These third-party providers may independently collect, use, and disclose your Personal Information in accordance with their own privacy policies (and not this Privacy Policy). They may use this information in order to provide functionality to our Site, improve user experience, optimize our online platforms, and/or as otherwise permitted in their privacy policies.


For instance, we use Stripe Payments Canada, Ltd and PayPal Canada Co. to process payments on our online store. We may disclose or transfer data about your search activity on this Site with Google Analytics. We may also disclose or transfer your email and name information with ConvertKit when signing up for any email list. Please refer to the privacy policies of the aforementioned service providers for more information.


We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country.


We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


How long we retain your data


Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your Personal Information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.


If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.


For users that register on our Site, we also store the Personal Information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Site administrators can also see and edit that information.


How we protect your data


We use appropriate security safeguards to protect your Personal Information against loss, theft, and unauthorized access.


The safety and security of your information also depends on you. If you are a registered user of our Site, any username, password, or any other piece of information chosen by you, or provided to you as part of our security procedures, must be treated as confidential, and you must not disclose it to any other person or entity. You must exercise caution when accessing your account from a public or shared computer so that others are not able to view or record your password or other personal information. You agree to notify us immediately of any unauthorized access to or use of your username or password or any other breach of security. You also agree to ensure that you log out from your account at the end of each session. You are responsible for any password misuse or any unauthorized access.


All information regarding payment is collected by Stripe Payments Canada, Ltd. and PayPal Canada Co. Please refer to Stripe’s and PayPal’s Privacy Policy for more information on how your Personal Information is safeguarded by these service providers.



What rights you have over your data


It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes. By law you have the right to request access to and to correct the Personal Information that we hold about you. If you want to access, review, verify, or correct the use of your Personal Information, you may send us an email at If you are a registered user of our Site, you can also review and change your personal information (with the exception of your Site username) at any time by logging into the Site and visiting your account profile page.


You can also request that we erase any Personal Information we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Where you have provided your consent to the collection, use, and transfer of your Personal Information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at


Please note that if you withdraw your consent or request erasure of your Personal Information, we may not be able to provide you with particular content, courses, products or services.


Where we send your data


Visitor comments may be checked through an automated spam detection service.


Changes to our Privacy Policy


We may update this Privacy Policy from time to time. If we make material changes to our Privacy Policy, we will notify you by email or through a notice on the Site home page. You are responsible for periodically visiting our Site and this Privacy Policy to check for any changes. Your continued use of this Site following the posting of changes to this Privacy Policy will mean you accept those changes.




For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at



Last updated: May 12, 2023